[Congressional Bills 119th Congress]
[From the U.S. Government Publishing Office]
[S. 1699 Introduced in Senate (IS)]
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119th CONGRESS
1st Session
S. 1699
To require the Secretary of Commerce to conduct a public awareness and
education campaign to provide information regarding the benefits of,
risks relating to, and the prevalence of artificial intelligence in the
daily lives of individuals in the United States, and for other
purposes.
_______________________________________________________________________
IN THE SENATE OF THE UNITED STATES
May 8, 2025
Mr. Young (for himself, Mr. Schatz, Mr. Rounds, and Mr. Kelly)
introduced the following bill; which was read twice and referred to the
Committee on Commerce, Science, and Transportation
_______________________________________________________________________
A BILL
To require the Secretary of Commerce to conduct a public awareness and
education campaign to provide information regarding the benefits of,
risks relating to, and the prevalence of artificial intelligence in the
daily lives of individuals in the United States, and for other
purposes.
Be it enacted by the Senate and House of Representatives of the
United States of America in Congress assembled,
SECTION 1. SHORT TITLE.
This Act may be cited as the ``Artificial Intelligence Public
Awareness and Education Campaign Act''.
SEC. 2. ARTIFICIAL INTELLIGENCE PUBLIC AWARENESS AND EDUCATION
CAMPAIGN.
(a) Definitions.--In this section:
(1) AI campaign.--The term ``AI Campaign'' means the public
awareness, education, and consumer literacy campaign
established under subsection (b).
(2) AI consumer literacy.--The term ``AI consumer
literacy'' means an understanding of the capabilities and
limitations of different kinds of artificial intelligence, and
the ability to understand and use information provided about
products and services that employ artificial intelligence, to
support responsible decisions about exposure to and the
acquisition and use of those products and services.
(3) Artificial intelligence.--The term ``artificial
intelligence'' has the meaning given the term in section 5002
of the National Artificial Intelligence Initiative Act of 2020
(15 U.S.C. 9401).
(4) Federal agency.--The term ``Federal agency'' has the
meaning given the term ``agency'' in section 551 of title 5,
United States Code.
(5) Key performance indicator.--The term ``key performance
indicator'' means a quantifiable metric that demonstrates how
effectively an initiative is at achieving the objectives of the
initiative.
(6) Secretary.--The term ``Secretary'' means the Secretary
of Commerce.
(b) AI Campaign.--Not later than 180 days after the date of
enactment of this Act, the Secretary, in coordination with the heads of
relevant Federal agencies, including the Director of the National
Institute of Standards and Technology and the Administrator of the
National Telecommunications and Information Administration, shall
establish a public awareness, education, and consumer literacy campaign
to--
(1) provide information regarding the prevalence of
artificial intelligence in the daily lives of individuals in
the United States; and
(2) improve AI consumer literacy.
(c) AI Campaign Requirements.--Pursuant to subsection (b), the
Secretary shall--
(1) determine the key performance indicators necessary to
evaluate the effectiveness of the AI campaign, obtain any
baseline data necessary for a comparative measurement of
success, measure those key performance indicators, and
accordingly evaluate the success of the AI Campaign, which
shall include--
(A) audience reach;
(B) audience engagement;
(C) audience adoption of best practices; and
(D) audience satisfaction relating to interfacing
with AI Campaign materials;
(2) facilitate access to, and the exchange of, information
regarding the rights of an individual under law with respect to
artificial intelligence;
(3) identify, promote, and encourage the use of best
practices for the detection of provenance information with
respect to digital media, by--
(A) including such media that is generated by human
beings and such media that is generated or
significantly modified by algorithms, including
artificial intelligence, which may include--
(i) media commonly referred to as
``deepfakes''; and
(ii) content created by the programs
commonly referred to as ``chatbots'';
(B) providing resources and guidance on available
tools and methods for detecting or differentiating
media described in subparagraph (A); and
(C) identifying populations particularly
susceptible to artificial intelligence-enabled
fraudulent activity, including senior citizens, and
conducting targeted outreach to inform those
populations of, and inoculate those populations
against, artificial intelligence-enabled scams and
fraud;
(4) conduct outreach to the general public by developing
and distributing materials relating to the prevalence of
artificial intelligence in the daily lives of individuals,
including consumers, in the United States, including--
(A) artificial intelligence tasks (including
classification, prediction, product recommendation,
autonomous decision-making, voice dictation and machine
translation, and the generation of content such as
text, image, video, or speech);
(B) applications that enable increasing the
productivity of individuals, such as text-to-speech
functionality, real-time route planning, and predictive
text suggestions;
(C) applications in use commercially, such as
automated decision-making, fraud detection, and
financial trading;
(D) the capabilities and limitations of artificial
intelligence consumer products and services, including
what questions to ask of a provider of those products
or services to gain understanding and legal
considerations regarding use of those products and
services;
(E) specialized use cases to address AI consumer
literacy for tasks as those tasks manifest in domains
including personal finance, healthcare recommendations,
communication, creative work, and business management
and operations across a range of contexts, including
mobile device applications, computer software, and
internet platforms;
(F) widely accepted best practices for the
protection of personal data and personal identifying
information; and
(G) workforce opportunities, including
opportunities to work in the Federal Government, for
technologists and others with experience in the
development, deployment, and use of artificial
intelligence, and including opportunities to work in
institutions of higher education (as defined in section
101 of the Higher Education Act of 1965 (20 U.S.C.
1001));
(5) consult the Administrator of the Small Business
Administration to develop AI Campaign elements relevant to
small business owners;
(6) consider the specific needs of different regions,
economies, and subpopulations that may interact with artificial
intelligence products and services in different ways; and
(7) coordinate and promote AI Campaign efforts at the State
and local level, including by promoting partnerships among
Federal, State, and local governments, nonprofit organizations,
and private enterprises.
(d) Annual Update of AI Campaign Materials.--The Secretary shall
annually update the AI Campaign materials and key performance
indicators developed under subsection (c) as needed to incorporate any
significant changes due to new innovations, products, or services
available to consumers, in light of new consumer concerns that are
identified, or in response to the key performance indicator
measurements until the sunset date described in subsection (h).
(e) Dissemination of AI Campaign Materials.--In disseminating the
AI Campaign materials developed under subsection (b), the Secretary--
(1) shall--
(A) ensure all AI Campaign materials are made
available in a variety of languages, including by means
of machine translation, as deemed appropriate by the
Secretary;
(B) create a mobile-friendly website or webpage
where all AI Campaign materials will be published;
(C) distribute core messaging materials of the AI
Campaign to the public using multiple channels of
communication, including through the use of television,
radio, and internet platforms and advertisements on
those platforms; and
(D) coordinate with the Administrator of the Small
Business Administration on the distribution of AI
Campaign materials relevant to small business owners
through resource partners of the Small Business
Administration, including small business development
centers, the Service Corps of Retired Executives
(commonly known as ``SCORE''), veteran business
opportunity centers, and Apex Accelerators; and
(2) may select 1 or more private or nonprofit organizations
that are well-qualified in the distribution of public service
campaigns to aid in the dissemination of AI Campaign materials.
(f) Expert Consultation.--In conducting the AI Campaign, the
Secretary shall consult with--
(1) a variety of stakeholders from--
(A) academic or research communities;
(B) private industry, including companies with
different roles in the use of artificial intelligence
and the developers and deployers of artificial
intelligence systems in those companies;
(C) community development organizations with
expertise working with artificial intelligence;
(D) private, nonprofit, and public organizations;
and
(E) State, local, Tribal, and territorial
governments;
(2) Government officials who have relevant consumer and
artificial intelligence expertise, including--
(A) the Chairman of the Consumer Product Safety
Commission;
(B) the Secretary of Education;
(C) the Director of the National Institute of
Standards and Technology;
(D) the Director of the National Science
Foundation;
(E) the Administrator of the National
Telecommunications and Information Administration; and
(F) the Administrator of the Small Business
Administration; and
(3) any other official the Secretary identifies as having
relevant expertise, especially in the development of domain-
specific artificial intelligence use cases.
(g) Report.--Not later than 1 year after the date on which the
Secretary initiates the AI Campaign, and annually thereafter until the
sunset date described in subsection (h), the Secretary shall submit to
the Committee on Commerce, Science, and Transportation of the Senate
and the Committee on Science, Space, and Technology of the House of
Representatives a report on the activities conducted under the AI
Campaign, which shall include--
(1) the key performance indicators developed under
subsection (c) for the purpose of evaluating the overall
effectiveness of the AI Campaign and the measured values of the
key performance indicators;
(2) a summary of all AI Campaign materials developed under
subsection (b);
(3) recommendations for subsequent action, including in key
areas in which the outcomes of the AI Campaign were identified
as insufficient as measured by the key performance indicators;
and
(4) such other information relating to the duties of the
Secretary under this Act that the Secretary determines
appropriate.
(h) Sunset.--The AI Campaign shall terminate on the date that is 5
years after the date of enactment of this Act.
(i) No Additional Funds.--No additional funds are authorized to be
appropriated for the purpose of carrying out this Act.
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