[Congressional Bills 119th Congress]
[From the U.S. Government Publishing Office]
[S. 1699 Introduced in Senate (IS)]

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119th CONGRESS
  1st Session
                                S. 1699

To require the Secretary of Commerce to conduct a public awareness and 
 education campaign to provide information regarding the benefits of, 
risks relating to, and the prevalence of artificial intelligence in the 
    daily lives of individuals in the United States, and for other 
                               purposes.


_______________________________________________________________________


                   IN THE SENATE OF THE UNITED STATES

                              May 8, 2025

    Mr. Young (for himself, Mr. Schatz, Mr. Rounds, and Mr. Kelly) 
introduced the following bill; which was read twice and referred to the 
           Committee on Commerce, Science, and Transportation

_______________________________________________________________________

                                 A BILL


 
To require the Secretary of Commerce to conduct a public awareness and 
 education campaign to provide information regarding the benefits of, 
risks relating to, and the prevalence of artificial intelligence in the 
    daily lives of individuals in the United States, and for other 
                               purposes.

    Be it enacted by the Senate and House of Representatives of the 
United States of America in Congress assembled,

SECTION 1. SHORT TITLE.

    This Act may be cited as the ``Artificial Intelligence Public 
Awareness and Education Campaign Act''.

SEC. 2. ARTIFICIAL INTELLIGENCE PUBLIC AWARENESS AND EDUCATION 
              CAMPAIGN.

    (a) Definitions.--In this section:
            (1) AI campaign.--The term ``AI Campaign'' means the public 
        awareness, education, and consumer literacy campaign 
        established under subsection (b).
            (2) AI consumer literacy.--The term ``AI consumer 
        literacy'' means an understanding of the capabilities and 
        limitations of different kinds of artificial intelligence, and 
        the ability to understand and use information provided about 
        products and services that employ artificial intelligence, to 
        support responsible decisions about exposure to and the 
        acquisition and use of those products and services.
            (3) Artificial intelligence.--The term ``artificial 
        intelligence'' has the meaning given the term in section 5002 
        of the National Artificial Intelligence Initiative Act of 2020 
        (15 U.S.C. 9401).
            (4) Federal agency.--The term ``Federal agency'' has the 
        meaning given the term ``agency'' in section 551 of title 5, 
        United States Code.
            (5) Key performance indicator.--The term ``key performance 
        indicator'' means a quantifiable metric that demonstrates how 
        effectively an initiative is at achieving the objectives of the 
        initiative.
            (6) Secretary.--The term ``Secretary'' means the Secretary 
        of Commerce.
    (b) AI Campaign.--Not later than 180 days after the date of 
enactment of this Act, the Secretary, in coordination with the heads of 
relevant Federal agencies, including the Director of the National 
Institute of Standards and Technology and the Administrator of the 
National Telecommunications and Information Administration, shall 
establish a public awareness, education, and consumer literacy campaign 
to--
            (1) provide information regarding the prevalence of 
        artificial intelligence in the daily lives of individuals in 
        the United States; and
            (2) improve AI consumer literacy.
    (c) AI Campaign Requirements.--Pursuant to subsection (b), the 
Secretary shall--
            (1) determine the key performance indicators necessary to 
        evaluate the effectiveness of the AI campaign, obtain any 
        baseline data necessary for a comparative measurement of 
        success, measure those key performance indicators, and 
        accordingly evaluate the success of the AI Campaign, which 
        shall include--
                    (A) audience reach;
                    (B) audience engagement;
                    (C) audience adoption of best practices; and
                    (D) audience satisfaction relating to interfacing 
                with AI Campaign materials;
            (2) facilitate access to, and the exchange of, information 
        regarding the rights of an individual under law with respect to 
        artificial intelligence;
            (3) identify, promote, and encourage the use of best 
        practices for the detection of provenance information with 
        respect to digital media, by--
                    (A) including such media that is generated by human 
                beings and such media that is generated or 
                significantly modified by algorithms, including 
                artificial intelligence, which may include--
                            (i) media commonly referred to as 
                        ``deepfakes''; and
                            (ii) content created by the programs 
                        commonly referred to as ``chatbots'';
                    (B) providing resources and guidance on available 
                tools and methods for detecting or differentiating 
                media described in subparagraph (A); and
                    (C) identifying populations particularly 
                susceptible to artificial intelligence-enabled 
                fraudulent activity, including senior citizens, and 
                conducting targeted outreach to inform those 
                populations of, and inoculate those populations 
                against, artificial intelligence-enabled scams and 
                fraud;
            (4) conduct outreach to the general public by developing 
        and distributing materials relating to the prevalence of 
        artificial intelligence in the daily lives of individuals, 
        including consumers, in the United States, including--
                    (A) artificial intelligence tasks (including 
                classification, prediction, product recommendation, 
                autonomous decision-making, voice dictation and machine 
                translation, and the generation of content such as 
                text, image, video, or speech);
                    (B) applications that enable increasing the 
                productivity of individuals, such as text-to-speech 
                functionality, real-time route planning, and predictive 
                text suggestions;
                    (C) applications in use commercially, such as 
                automated decision-making, fraud detection, and 
                financial trading;
                    (D) the capabilities and limitations of artificial 
                intelligence consumer products and services, including 
                what questions to ask of a provider of those products 
                or services to gain understanding and legal 
                considerations regarding use of those products and 
                services;
                    (E) specialized use cases to address AI consumer 
                literacy for tasks as those tasks manifest in domains 
                including personal finance, healthcare recommendations, 
                communication, creative work, and business management 
                and operations across a range of contexts, including 
                mobile device applications, computer software, and 
                internet platforms;
                    (F) widely accepted best practices for the 
                protection of personal data and personal identifying 
                information; and
                    (G) workforce opportunities, including 
                opportunities to work in the Federal Government, for 
                technologists and others with experience in the 
                development, deployment, and use of artificial 
                intelligence, and including opportunities to work in 
                institutions of higher education (as defined in section 
                101 of the Higher Education Act of 1965 (20 U.S.C. 
                1001));
            (5) consult the Administrator of the Small Business 
        Administration to develop AI Campaign elements relevant to 
        small business owners;
            (6) consider the specific needs of different regions, 
        economies, and subpopulations that may interact with artificial 
        intelligence products and services in different ways; and
            (7) coordinate and promote AI Campaign efforts at the State 
        and local level, including by promoting partnerships among 
        Federal, State, and local governments, nonprofit organizations, 
        and private enterprises.
    (d) Annual Update of AI Campaign Materials.--The Secretary shall 
annually update the AI Campaign materials and key performance 
indicators developed under subsection (c) as needed to incorporate any 
significant changes due to new innovations, products, or services 
available to consumers, in light of new consumer concerns that are 
identified, or in response to the key performance indicator 
measurements until the sunset date described in subsection (h).
    (e) Dissemination of AI Campaign Materials.--In disseminating the 
AI Campaign materials developed under subsection (b), the Secretary--
            (1) shall--
                    (A) ensure all AI Campaign materials are made 
                available in a variety of languages, including by means 
                of machine translation, as deemed appropriate by the 
                Secretary;
                    (B) create a mobile-friendly website or webpage 
                where all AI Campaign materials will be published;
                    (C) distribute core messaging materials of the AI 
                Campaign to the public using multiple channels of 
                communication, including through the use of television, 
                radio, and internet platforms and advertisements on 
                those platforms; and
                    (D) coordinate with the Administrator of the Small 
                Business Administration on the distribution of AI 
                Campaign materials relevant to small business owners 
                through resource partners of the Small Business 
                Administration, including small business development 
                centers, the Service Corps of Retired Executives 
                (commonly known as ``SCORE''), veteran business 
                opportunity centers, and Apex Accelerators; and
            (2) may select 1 or more private or nonprofit organizations 
        that are well-qualified in the distribution of public service 
        campaigns to aid in the dissemination of AI Campaign materials.
    (f) Expert Consultation.--In conducting the AI Campaign, the 
Secretary shall consult with--
            (1) a variety of stakeholders from--
                    (A) academic or research communities;
                    (B) private industry, including companies with 
                different roles in the use of artificial intelligence 
                and the developers and deployers of artificial 
                intelligence systems in those companies;
                    (C) community development organizations with 
                expertise working with artificial intelligence;
                    (D) private, nonprofit, and public organizations; 
                and
                    (E) State, local, Tribal, and territorial 
                governments;
            (2) Government officials who have relevant consumer and 
        artificial intelligence expertise, including--
                    (A) the Chairman of the Consumer Product Safety 
                Commission;
                    (B) the Secretary of Education;
                    (C) the Director of the National Institute of 
                Standards and Technology;
                    (D) the Director of the National Science 
                Foundation;
                    (E) the Administrator of the National 
                Telecommunications and Information Administration; and
                    (F) the Administrator of the Small Business 
                Administration; and
            (3) any other official the Secretary identifies as having 
        relevant expertise, especially in the development of domain-
        specific artificial intelligence use cases.
    (g) Report.--Not later than 1 year after the date on which the 
Secretary initiates the AI Campaign, and annually thereafter until the 
sunset date described in subsection (h), the Secretary shall submit to 
the Committee on Commerce, Science, and Transportation of the Senate 
and the Committee on Science, Space, and Technology of the House of 
Representatives a report on the activities conducted under the AI 
Campaign, which shall include--
            (1) the key performance indicators developed under 
        subsection (c) for the purpose of evaluating the overall 
        effectiveness of the AI Campaign and the measured values of the 
        key performance indicators;
            (2) a summary of all AI Campaign materials developed under 
        subsection (b);
            (3) recommendations for subsequent action, including in key 
        areas in which the outcomes of the AI Campaign were identified 
        as insufficient as measured by the key performance indicators; 
        and
            (4) such other information relating to the duties of the 
        Secretary under this Act that the Secretary determines 
        appropriate.
    (h) Sunset.--The AI Campaign shall terminate on the date that is 5 
years after the date of enactment of this Act.
    (i) No Additional Funds.--No additional funds are authorized to be 
appropriated for the purpose of carrying out this Act.
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